Handcrafted Bohemian Luxury Bags

High-end luxury, exclusive design and a bohemian sophistication are the hallmarks of a handbag by SHWETHA . The brand’s creative philosophy marries influences from the culturally vibrant Indian sub-continent, with a refined European sensibility. The distinctive character of each beautifully hand-crafted handbag infuses a carefree boho-spirit into an ensemble with an unexpected colour pop, or an optical treat of geometrical patterns and motifs that make a definite personal statement.

The signature style of the brand combines the sumptuous textures of luxe fabrics, leather and suede with subtle embellishment and intricate embroidery and thread work from across India. Age-old Indian crafts such as Phulkari from Punjab, Kutch embroidery from Gujrat, Jaipur stone-work, Lucknow’s chikan work, and Ikat textiles, are showcased in modern shapes and styles to suit the global woman.

Detailing for the best in comfort and functionality and international standards of finishing are always kept in mind. SHWETHA speaks to the fashion-forward, contemporary woman who is confident of her choices and enjoys understated elegance marked by individuality of style.Each season unveils more than one piece to covet. Collections feature bags for stylish traveling, trendy every day urban living, easy glamour for night-outs and holiday totes for resort chic.

SHWETHA will be available online and with independent retailers. For more information, please email info@shwetha.net.


Born and raised in India , Shwetha completed her Bachelor of Arts Degree, majoring in Philosophy, at the prestigious Lady Shri Ram College, New Delhi. She received her Master’s Degree in Mass Communication at the renowned Symbiosis Institute of Mass Communication in Pune, India, going on to do a second Masters in Global Marketing at Emerson College, Boston, in the United States of America. For close to a decade she worked at leading advertising agencies across the world such as Lowe Lintas in Mumbai, Ogilvy & Mather in New Delhi, Grey Worldwide and Euro RSCG in New York, and finally at BBDO in Dusseldorf.

Always a keen observer of trends in fashion and accessories, a foray into design was a natural progression for Shwetha. Her unique design sensibility stems from the rich creative stimuli she received in her formative years and her many stints abroad. Hailing from a highly regarded south-indian family of artists, writers, dancers, actors and sportsmen, Shwetha was always exposed to a variety of personal styles. Added to that she has had the opportunity to live in countries like Africa, Italy, America and now Germany, experiencing each culture and absorbing its essence to make it her own. This gave birth to her bohemian spirit, one that makes her feel at home in her own skin no matter where in the world she may be. A spirit that now translates into fresh and exciting designs in each season’s collection.

Shwetha is a hands-on mother to her young daughter and son, a supportive partner to an entrepreneur husband, a passionate cook and avid traveller who lives in Brooklyn, New York.




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